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Rajendra Prasad Sharma

Dr. Rajendra Prasad Sharma is an Associate Professor at the pioneering and top-ranking international business school in India, i.e. Indian Institute of Foreign Trade, Delhi & Kolkata (under the Ministry of Commerce and Industry, Government of India). An MBA and PhD in Marketing, he researches, teaches, and consults in the area of sales and marketing. With his rich experience of practice in the sales and services marketing at renowned organizations in India., he brings an insightful industry perspective in his academic writing. As a sales and marketing expert, he guides product and service organizations with customized development programs. Dr. Sharma received his training on Participant Centred Learning from the prestigious Harvard Business School, Boston.

Creating ‘Moments of Magic’ during ‘Moments of Misery’ by Delivering the...

These are quite unprecedented and challenging times. We are caught completely unaware of such a crisis. We could never imagine this fate when the new...