Paul Skinner is an award-winning strategy consultant, social entrepreneur, and the author of Collaborative Advantage: How collaboration beats competition as a strategy for success. Paul is the founder of the Agency of the Future, which empowers client organizations to better understand, define, and mobilize around their purpose to drive sustainable growth. He is also the founder of the social enterprise MarketingKind, which is a marketing membership community dedicated to creating positive change. Moreover, he is an advisory board member, an Expert Advisor for the Future Strategy Club, and awarded an honorary visiting fellowship by Edge Hill University Business School.
From Competitive Advantage to Collaborative Advantage
I believe we’re at a turning point in history.For decades, the seemingly indisputable goal of business has been to...
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