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Karen Middleton

Karen Middleton, Senior Lecturer in Marketing and Advertising, University of Portsmouth. My main field of research covers gender issues in advertising. My work includes research questions such as: Why are there so few women working in creative roles in advertising? What are the cultural and socio-economic impacts on the portrayal of women in advertising? Does sex still sell? How do individual differences influence audiences’ self-evaluation processes when exposed to idealized body images in advertising?

Why the Advertising Industry should Cheer Rules on Gender Stereotypes

New rules marketing conversations
Britain’s advertising watchdog is introducing tough new standards, which could ban adverts which feature potentially harmful gender stereotypes. This could not have come at...